I recently blogged about the decline in certain breeds of dogs, like the Sealyham Terrier.
The picture used for that blog was a Sealyham Terrier going Best In Show at Crufts Dogs show in 2009.
Usually, going Best In Show at Crufts has a huge impact,mainly positive, for the breed in question, but not so for the Sealyham Terrier.
Part of the reason is that Crufts was not televised that year due to the BBC pulling out, so the massive numbers that usually just tune in once a year to the world of pedigree dogs, missed out on this.
With Crufts not having a major sponsor for 2012, and the pending screening of pedigree dogs exposed (Part 2) it looks like the world of the pedigree dog is in for another tough year.
Events like Discover Dogs being held this W/E in Earls Court London, go a large way in promoting pedigree dogs to Joe Public, but maybe more needs to be done.
Gone are the days in all walks of life when customers, in this case, new owners of pedigree dogs, just come knocking on your door.
We are living in a digital age, and the Kennel Club (London) have embraced the social media tools like Facebook (nearly 11000 likes) & Twitter, (Over 6000 followers) as well as forging partnerships with like minded companies and individuals to help spread the good news about our dogs.
We all do our bit by breeding responsibly, and making sure we raise well adjusted healthy pups, but maybe the odd share from the Kennel Clubs Facebook page or re-tweet will help in a small way in getting our message out there, as the gloves are off and it’s about time we started to fight back.
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