Old English Sheepdog, Pet Expo and The World Wide Web
My Blog on Tuesday was about this years Pet Expo which returns for 2 days to the RDS on the 08th and 09th October
As I have mentioned many times before this is a perfect opportunity to reach out to potential dog owners in relation to what research should be undertaken before deciding on a particular breed of dog, and then how to go about becoming an owner of the same.
Here on the Pedigree dogs blog we have also mentioned in the past about the importance of having a strong presence on the world wide web
I think the following piece ties in nicely re both of the above, and it is a reaction from the Old English Sheepdog Club in the UK regarding the current Dulux Paints TV advertisement.
When a new advertisement hit the nation’s TVs in April the popularity of the Old English Sheepdog (OES) soared, with breeders reporting a huge increase in enquiries from people looking for ‘a Dulux dog’. And the OES jumped from 55th most searched for breed on the Kennel Club’s website to 31st in only four weeks.
The trend is also reflected on Google, with searches for ‘Dulux dogs’ leaping 87 per cent and those for OES up 50 per cent compared to the previous month
“Since the advertisement I have received around 15 calls per week, with nearly all asking for ‘Dulux Dogs’ , but what people don’t realise is how long they take to groom, how big they get or the health implications of such a large dog”
Now the dogs used in the advert are all healthy and fit for function pedigree dogs, but the message it fails to carry across is that in order to maintain this breed in the condition that we see on the TV screen, takes hours of dedication every week to meet the dogs requirements 100%
The Old English Sheepdog like all breeds starts out as a lovely looking cute puppy, but within a year turns into a large breed, that requires a high quality feed, lots of exercise and hours upon hours of grooming.
Upon searching for Old English Sheepdog Club UK, 5 of the first page results returned by google were for various clubs across the UK, and the increase of phone calls to these clubs has increased since the advert first aired.
Back in the 1980′s when these ads first hit our TV screens, genuine people interested in the breed, and people less well informed as to the breeds requirements, didn’t know where to start to look for information on the same, with many just going to the local breeder that didn’t carry out breed specific health checks, or advise re what time and effort a dog like this requires, and as a result, “Back in the 1980s and ‘90s when a Dulux advert was on TV, we placed an average of 100 OES in rescue each month,”
If you would like this FREE opportunity to promote your breed at this years Pet Expo, so you can advise potential owners of your breed about the particular breed requirements, or to dissuade somebody that thinks they are right for the breed, but obviously not, then download the following Booking Form complete and return as instructed,or get in contact with us for our postal address
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