Crufts 2012 needs new sponsor
As I blogged about during and after Crufts 2011, the coverage by More4 at this years event was superb
The records show that in total, almost 2.5 million viewers tuned in to watch, and the figures were almost 50 per cent up on 2010
DFS the sponsor for the last two years are bowing out, after a mutual beneficial working relationship with The Kennel Club (London) and the door is now left open for brands and businesses to take up the invitation from the KC to sponsor next years show.
Figures show that a total of 22 per cent of households have a dog, with more with 40 per cent saying that their dog is their best friend, so it is no surprise that Crufts strikes such a chord with the general public.
It’s one of the annual events that families look forward to watching each year on the TV
As I mentioned here on the 14-03-11 I was personally delighted with the amount of times that Pedigree Dogs was mentioned at this years Crufts by Frank Kane (BIS Judge for Crufts 2012) and the other panellists…..if only I could get them to add the .ie at the end !!
Anyway, I’m off now to send in my submission…Crufts 2012 sponsored by Pedigreeedogs.ie…Has a nice ring to it !
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